She-conomy
Tuesday, March 9, 2010
Latest
12/1/2009
Male Marketers: Why Does a New Start-Up Magazine Appeal to Women?
I was humbled and very excited to have been asked to be a regular blogger for B-Metro.com, Birmingham’s newest magazine/online concept.
Who, you may be wondering, would start a new magazine when so many others are either
. . . Read more.
Archives
| 12/1/2009 |
Male Marketers: Why Does a New Start-Up Magazine Appeal to Women?
I was humbled and very excited to have been asked to be a regular blogger for B-Metro.com, Birmingham’s newest magazine/online concept.
Who, you may
. . . Read more. |
| 10/17/2009 |
A Guy’s Guide to Marketing to Women
In 2007, Stephanie Holland, President and Executive Creative Director
of Holland+Holland Advertising began to compare her campaigns with
long-overdue research on purchase patterns. Turns out, 85 percent
. . . Read more. |
Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3 percent of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. She-conomy, her web site and blog spot, focuses on the power of women in the marketplace. On b-metro.com, she’ll be sharing some of her insights about the power of women and money.