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Now We Are Haggling About the Price
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Now We Are Haggling About the Price

I once joked with a friend that by my reckoning most Alabama fans did not attend college and they would not have a wardrobe if not for football season. During that same conversation many years ago, I also mentioned that the football-inspired wardrobe came – for the most part – from Walmarts that seem dropped like cow patties onto our state’s countryside.

It was a joke whose premise I thought absurd until I read an Associated Press story over the weekend on al.com:

“TUSCALOOSA, Ala. -- The University of Alabama is going to display its new national championship football trophy at a place where most anyone can see it: Walmart.

“The school says the Coaches' Trophy will be on display at a Walmart Supercenter in Tuscaloosa on Saturday and another Walmart store in Gardendale on Sunday.”

So, the Bama Nation’s first chance to ogle the trophy won (for them?) by a bunch of players and coaches they have never met was not at the athletic complex or the Paul W. Bryant Museum or Coleman Coliseum. It was at two Walmart stores.

The AP story also mentioned that “The Walmart stops are part of a sponsorship deal.” Now we know what the big money boys really think of all those fans who watch “amateur” athletes run around on a small screen; those same fans who spend their hard earned money dressing themselves and their children in proper crimson and white.

I wonder if Alabama’s multi-millionaire coach would be willing to hang out at the Walmart with the trophy, raise it above his head and kiss it after all those commoners have touched it? Here’s a better question: I wonder how much it would cost to have him do it?

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Bill Caton is a native of Alabama, raised in Birmingham. He graduated from Auburn University in 1980 with a bachelor’s degree in journalism. Caton has worked for more than 30 years as an editor and writer for newspapers and magazines. He is director of workforce development and public relations for the Alabama Associated General Contractors, which has won four national public relations excellence awards in the past 10 years.
Caton is the author of several books, including Fighting Words: Words on Writing from 21 of the Heart of Dixie’s Best Contemporary Authors and Josh and the Flat Cows. Of course, none of this qualifies him to review movies.

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